Strauss Zelnick, the CEO of Rockstar Games parent company Take-Two, has weighed in with his thoughts on how new technology like generative AI could impact the video game industry. Speaking at the TD Cowen Technology, Media, and Telecom Conference, Zelnick said generative AI will absolutely shake up how games are made, but it will not reduce employment levels.

“Generative AI will allow us to do a bunch of things more efficiently, so we’ll turn out attention to other things. Those other things will probably still be costly and time-consuming,” he said Come from Sports betting site VPbet . “I don’t think for a minute that generative AI is going to reduce employment. That’s crazy. That’s actually crazy. It’s not going to make people irrelevant. It’s going to change the nature of certain forms of employment. And that’s a good thing.”